The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital Category: Digital & Online / Websites & Mobile
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review Category: Digital & Online / Websites & Mobile
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Digital & Online / Gaming
SOS Migrants
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: France Terre d'Asile Category: Digital & Online / Websites & Mobile
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre Category: Digital & Online / Ecommerce
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King Category: Digital & Online / Ecommerce
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Digital & Online / Websites & Mobile
Rescue Doodles
Agency: BBDO / New York
Client: Pedigree Category: Digital & Online / Websites & Mobile
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Digital & Online / Gaming
Reverse Auction
Agency: CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney
Client: Samsung Category: Digital & Online / Ecommerce
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp. Category: Digital & Online / Ecommerce
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency Category: Digital & Online / Websites & Mobile
Deals Stuck in Time
Agency: NORD DDB / Stockholm
Client: McDonald’s Category: Digital & Online / Websites & Mobile
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Digital & Online / Websites & Mobile
Speaking In Color
Agency: Wunderman Thompson / Minneapolis
Client: Sherwin-Williams Coil Coatings Category: Digital & Online / Websites & Mobile
Unbranded Menu
Agency: Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City
Client: McDonald's Category: Digital & Online / Gaming
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Digital & Online / Gaming
Doritos Crunch Cancellation
Agency: TBWA\ESPAÑA / Madrid
Client: PepsiCo Category: Digital & Online / Gaming
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King Category: Digital & Online / Gaming
Award:
2023 Direct Marketing Gold Pencil
Agency:
DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM006G
Award:
2023 Direct Marketing Gold Pencil
Agency:
TBWA\Chiat\Day NY / New York
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM007G
Award:
2023 Direct Marketing Gold Pencil
Agency:
BETC / Paris + Women in Games / Paris
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM008G
Award:
2023 Direct Marketing Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
France Terre d'Asile
Title:
SOS Migrants
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM024S
Award:
2023 Direct Marketing Bronze Pencil
Agency:
GUT / Buenos Aires
Client:
Mercado Libre
Title:
Real Street Style
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM043B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client:
Burger King
Title:
Duet Delivery
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM044B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM041B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
BBDO / New York
Client:
Pedigree
Title:
Rescue Doodles
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM042B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM045B
Award:
2023 Direct Marketing Merit Award
Agency:
CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney
Client:
Samsung
Title:
Reverse Auction
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM080M
Award:
2023 Direct Marketing Merit Award
Agency:
Leo Burnett Canada / Toronto
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM081M
Award:
2023 Direct Marketing Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM076M
Award:
2023 Direct Marketing Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald’s
Title:
Deals Stuck in Time
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM077M
Award:
2023 Direct Marketing Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
Black Characters
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM078M
Award:
2023 Direct Marketing Merit Award
Agency:
Wunderman Thompson / Minneapolis
Client:
Sherwin-Williams Coil Coatings
Title:
Speaking In Color
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM079M
Award:
2023 Direct Marketing Merit Award
Agency:
Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City
Client:
McDonald's
Title:
Unbranded Menu
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM082M
Award:
2023 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM083M
Award:
2023 Direct Marketing Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
PepsiCo
Title:
Doritos Crunch Cancellation
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM084M